Insights

Real numbers, written for people spending real money.

No listicles about how AI will change everything. What things cost, what they actually do, and when not to bother.

What a WhatsApp chatbot actually costs in India

Build cost, Meta's conversation charges, model usage and the monthly number nobody quotes you upfront.

Per-minute cost, what each handles well, and the honest case for keeping humans on some calls.

How document extraction actually performs on real Indian vendor bills — and where it still needs a human.

The expensive mistake isn't picking the wrong model. It's automating something that was never the bottleneck.

Next step

Ask it directly. We'd rather answer it on a call than have you guess from a blog post.